One of the most prominent and integral part of Baloch cultural heritage is the Balochi Women dress which for years has been the center of attraction due to its uniqueness and beauty. The basic elements in Balochi Doch (embroidery) are the art and its pattern that dates back to the ancient times, thus making it one of the oldest styles of embroidery in the universe.
An online company named ‘Shabanuk’ is going to launch online Balochi ladies clothing brand soon.
According to the reports, the online ‘Shabanuk’ will manage to gather different types of handmade Balochi Doch (embroidery) which will be made available for sale around the world.
The company has the services of more than one hundred expert DochGirs (embroiders) from Balochistan and Sindh who are fully expert in sewing Balochi ladies clothes.
The report said the company would provide services in sixty two countries around the world including Pakistan, Iran and Gulf countries.
The launching ceremony of the brand will be held on the 16th of July 2017.
The Balochi Doch (embroidery) consists of needlework which needs years of expertise. Women themselves sew their clothes with the techniques which they learn from childhood. But the professionals whom work is to sew clothes are DochGirr (the embroider). A single pair of dress takes 1 to 3 months depending upon the quality and specialty of the embroidery which amounts from 10,000 to 120,000 rupees.